Description

📘 Digital Marketing Mastery Course: Full Module Breakdown

🧠 Module 1: Digital Marketing Foundations

• What is digital marketing?

• Organic vs Paid traffic

• Types of digital marketing (SEO, SEM, SMM, Email, Affiliate, etc.)

• Understanding marketing funnels

• Introduction to tools (Google Analytics, Tag Manager, Semrush, Ahrefs)

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🔍 Module 2: SEO (Search Engine Optimization)

• How search engines work

• On-page SEO (title tags, meta, schema)

• Off-page SEO (backlinks, authority building)

• Technical SEO (site speed, indexing, crawlability)

• Local SEO strategies

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🕶️ Module 3: Black Hat SEO (For Educational Purposes Only)

⚠️ Taught for awareness, defense, and ethical understanding.

• What is Black Hat SEO?

• PBNs, cloaking, and link farms

• CTR bots & dwell time manipulation

• Parasite SEO & content scraping

• Google’s penalties & how to detect black hat activity

• Recovery strategies from penalties

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📣 Module 4: Google Ads Mastery

• Google Ads ecosystem overview

• Campaign types (Search, Display, Shopping, Video, App)

• Keyword research & match types

• Creating high-converting ads

• Landing pages & extensions

• Conversion tracking, analytics integration

• Bidding strategies & campaign optimization

• Performance Max campaigns

• Certification prep (Google Skillshop)

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📞 Module 5: Pay Per Call Marketing

• What is Pay Per Call & how it works

• High-converting verticals (legal, home services, insurance)

• Networks & offer selection (Ringba, Aragon, MarketCall, etc.)

• Tracking platforms (CallRail, Invoca)

• Building landing pages for calls

• Google Ads Call-Only Campaigns

• Local SEO + GMB for call leads

• IVR trees & routing logic

• Scaling & compliance (TCPA, legal risks)

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📲 Module 6: Social Media Marketing

• Platforms overview (Facebook, IG, TikTok, LinkedIn)

• Organic vs Paid SMM

• Facebook & Instagram Ads setup

• Audience targeting strategies

• Retargeting and lookalike audiences

• Ad creatives and A/B testing

• Pixel setup & custom conversions

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📧 Module 7: Email Marketing & Funnels

• Email list building strategies

• Lead magnets & tripwires

• Email marketing platforms (Mailchimp, Klaviyo, GetResponse)

• Crafting high-converting sequences

• Automation & segmentation

• Funnels: opt-in, bridge, tripwire, webinar

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💻 Module 8: Affiliate & CPA Marketing (Intro)

• Affiliate marketing ecosystem

• CPA networks and offer types

• Tracking tools (Voluum, BeMob)

• Traffic sources for affiliate (Push, Native, Search)

• Intro to cloaking & landing page split testing

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🧪 Module 9: Analytics & Conversion Rate Optimization

• Google Analytics 4 (GA4) overview

• Google Tag Manager implementation

• Setting up events & conversions

• Heatmaps (Hotjar, Crazy Egg)

• A/B testing with Google Optimize / VWO

• CRO frameworks (LIFT model, Fogg Behavior Model)

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📊 Module 10: Reporting, Tools & Strategy

• Digital marketing KPIs

• Custom dashboards (Looker Studio / Google Data Studio)

• Marketing automation tools (Zapier, Make)

• Client reporting templates

• Building a 90-day digital marketing strategy

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🎓 Module 11: Career, Freelance, & Certification

• Becoming a digital marketing freelancer or agency owner

• Portfolio building

• Getting clients via Upwork, LinkedIn, cold email

• Certifications (Google, Meta, Hubspot, SEMrush)

• Practice test and certification guidance

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🔥 Bonus Modules (Optional)

• Funnel Building with ClickFunnels or Systeme.io

• Chatbot Marketing with ManyChat

• YouTube Ads Deep Dive

• AI Tools in Digital Marketing (ChatGPT, Jasper, Midjourney, etc.)

• WhatsApp + SMS Marketing Basics

⚠️ Disclaimer:

The information provided in this content is for educational and informational purposes only. It discusses blackhat methods solely to raise awareness and to help individuals and organizations understand potential risks and vulnerabilities in order to better defend against them.

We do not endorse, encourage, or condone any illegal, unethical, or unauthorized activities. Engaging in blackhat practices may violate laws, terms of service, and ethical standards, and can result in severe legal and financial consequences.

Use this knowledge responsibly. Always act within the boundaries of the law and ethical guidelines.