Description

🎯 Google Ads Training Course Outline

🔰 Module 1: Introduction to Google Ads

• What is Google Ads?

• How Google Ads works (Auction, Quality Score, Ad Rank)

• Types of Google Ads Campaigns

  • Search

  • Display

  • Video (YouTube)

  • Shopping

  • App

• Google Ads account structure

  • Account > Campaign > Ad Group > Ads & Keywords

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🔍 Module 2: Keyword Research & Match Types

• Understanding intent behind keywords

• Keyword research tools (Google Keyword Planner, Ubersuggest, etc.)

• Types of keyword match:

  • Broad match

  • Phrase match

  • Exact match

  • Negative keywords

• Organizing keyword groups

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🛠️ Module 3: Setting Up Your First Campaign

• Creating a Google Ads account

• Choosing campaign goals

• Selecting campaign type (Search, Display, etc.)

• Setting location and language targeting

• Budget and bidding strategy

• Ad extensions (sitelinks, callouts, etc.)

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✍️ Module 4: Writing Effective Ad Copy

• Structure of a Google Ad

  • Headlines

  • Descriptions

  • Final URL & Display URL

• Best practices for writing compelling copy

• Using emotional triggers and CTAs

• A/B testing ad copy

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🎯 Module 5: Audience Targeting & Segmentation

• Demographics, interests, and behavior

• In-market vs. affinity audiences

• Custom audiences

• Remarketing lists and setup

• Customer match and lookalike audiences

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📈 Module 6: Conversion Tracking & Analytics

• Setting up Google Tag Manager

• Installing Google Ads conversion tracking

• Setting up goals in Google Analytics

• Importing conversions to Google Ads

• Phone call tracking

• Event tracking (form submits, purchases, etc.)

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📊 Module 7: Optimization & Scaling

• Understanding Quality Score

• CTR, CPC, and Conversion Rate benchmarks

• Search term reports

• Bid adjustments (device, location, time)

• A/B testing landing pages

• Scaling successful campaigns

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🧠 Module 8: Smart Campaigns & Automation

• Smart Bidding Strategies (Target CPA, ROAS, Maximize conversions)

• Responsive Search Ads

• Performance Max Campaigns

• Dynamic Search Ads

• Automation rules and scripts

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🛒 Module 9: E-commerce & Google Shopping Ads

• Setting up Google Merchant Center

• Product feed setup and optimization

• Creating a Shopping campaign

• Performance Max for e-commerce

• Tracking ROAS and product-level performance

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📽️ Module 10: YouTube & Video Advertising

• Types of YouTube Ads (Skippable, Bumper, Discovery)

• Setting up a Video campaign

• Targeting YouTube audiences

• Video ad creation tips

• Measuring video performance (view rate, engagement)

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🧪 Module 11: Reporting & Optimization

• Google Ads Dashboard deep dive

• Custom reports and filters

• Scheduling performance reports

• Attribution models explained

• Reporting to clients or stakeholders

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🎓 Module 12: Google Ads Best Practices & Certification Prep

• Common mistakes to avoid

• Staying up to date with Google Ads changes

• Preparing for Google Ads Certification exams (Skillshop)

• Practice questions and mock tests

⚠️ Disclaimer:

The information provided in this content is for educational and informational purposes only. It discusses blackhat methods solely to raise awareness and to help individuals and organizations understand potential risks and vulnerabilities in order to better defend against them.

We do not endorse, encourage, or condone any illegal, unethical, or unauthorized activities. Engaging in blackhat practices may violate laws, terms of service, and ethical standards, and can result in severe legal and financial consequences.

Use this knowledge responsibly. Always act within the boundaries of the law and ethical guidelines.